First impressions matter – especially when it comes to a business and its website. Not only does it advertise and market a business, but provides opportunities to set themselves apart from their competitors.
ClickLeaf is a leading, Australian-based digital marketing agency dedicated to small businesses looking to grow their online standing.
Web Design - What Is It?
The basic foundation for modernising a business or establishing a start-up begins with a website. Despite the benefits of an online presence, an outdated or unresponsive website does more harm than good.
Today’s target audience expects more from a website than content. They are drawn to the most visually compelling website and want it to be contemporary, entertaining, user-friendly, and, most importantly, mobile responsive.
Smart web design can benefit any business by presenting a clear brand voice and accessible user experience as potential clients are most likely to buy products and services from a competitor if they find a website unattractive or difficult to navigate.
Engage & Inspire
Empower Your Brand & Nurture Its Growth
As we find ourselves in world rooted online, there has never been a more crucial time for good web design than today. Many businesses are forced to explore new and unique ways to reach their audiences.
Strong branding and a fresh, polished website is one crucial factor that can impact your business growth. With a host of benefits, there’s no denying that a good website it worth the investment!
First Impressions Last
A website is an online storefront for a business.
Studies show that it takes a user 50 milliseconds to form an impression of your website. Good or bad, this opinion can have a ripple effect on a number of additional marketing efforts.
Strong web design that is modern, clean and well organised welcomes users and encourages them to explore, and ultimately make a purchase or enquiry.
Build Trust & Authority
As a company grows and expands, it is fundamental to have loyal customers. A well throughout and beautifully built website is designed to build trust and authority amongst visitors.
Combining strong, clean visuals, engaging content and consideration of a user’s experience can go a long way in reflecting an open and transparent brand that focuses on taking care of users, in their online journey.
Bolster SEO Strategies
With Google putting user experience first, a fast-loading, easy-to-use and responsive website is crucial in having a business organically found.
Apart from creating a good first impression, a well planned and well thought out website greatly benefits SEO campaigns.
If a page is pleasing to the eye, easy to navigate with engaging graphics, a user is more likely to stay and engage with a business website.
Stand Out From Competitors
With more and more users accessing the internet via mobile, having a responsive website, that dynamically changes depending on the size and orientation of the device is a non-negotiable element of web design today.
In order to compete and stand out amongst direct competitors, a website needs to be dynamic and thoughtfully designed. Strong branding, consistent fonts, colour and layouts demonstrates professionalism and authority in your industry.
Plan. Build. Grow.
Developing an online presence is about embracing change and new thinking. A good website is the roots that feed and nourish a successful digital marketing campaign.
Great Web Design isn’t just for established organisations. With ClickLeaf we offer Web Design that is not only stunning but budget-friendly for small and growing businesses.
As a forward-thinking, innovative digital marketing agency, we develop websites that provide long-term growth and tangible results!